Ed Gabrys

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Reverse the threat. If your enemies see you as someone to be pushed around, turn the tables with a sudden move, however small, designed to scare them. Threaten something they value. Hit them where you sense they may be vulnerable, and make it hurt. If that infuriates them and makes them attack you, back off a moment and then hit them again when they’re not expecting it.
The 33 Strategies of War
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