The 33 Strategies of War

by Robert Greene

Jackson altered Union perceptions first by his bold attack on Kernstown, which made Lincoln and McClellan think he had more troops than he did—they could not imagine that anyone would be so stupid as to send only 3,600 men against a Union stronghold. If Jackson was stronger than they had imagined, that meant they needed more men in the Shenandoah Valley, which cut into the troops available for the march on Richmond. Next Jackson began behaving unpredictably, creating the impression of having not only a large army but also some strange and worrying plan. Lincoln’s and McClellan’s inability to figure out this plan stopped them in their tracks, making them divide their forces to take care of the possible dangers. Finally Jackson attacked boldly one more time. He did not have nearly enough men to threaten Washington, but Lincoln could not be sure of that. Like a conjuror, Jackson created a bogeyman out of an army that in essence was laughably small. You must take control over people’s perceptions of you by playing with appearances, mystifying and misleading them. Like Jackson, it is best to mix audacity with unpredictability and unorthodoxy and act boldly in moments of weakness or danger. That will distract people from any holes in your armor, and they’ll be afraid there may be more to you than meets the eye.