Play on people’s natural paranoia. Instead of threatening your opponents openly, you take action that is indirect and designed to make them think. This might mean using a go-between to send them a message—to tell some disturbing story about what you are capable of. Or maybe you “inadvertently” let them spy on you, only to hear something that should give them cause for concern. Making your enemies think they have found out you are plotting a countermove is more effective than telling them so yourself; make a threat and you may have to live up to it, but making them think you are working
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