The greatest dangers in war, and in life, come from the unexpected: people do not respond the way you had thought they would, events mess up your plans and produce confusion, circumstances are overwhelming. In strategy this discrepancy between what you want to happen and what does happen is called “friction.” The idea behind conventional offensive warfare is simple: by attacking the other side first, hitting its points of vulnerability, and seizing the initiative and never letting it go, you create your own circumstances. Before any friction can creep in and undermine your plans, you move to
...more
