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Kindle Notes & Highlights
There is only one valid definition of business purpose: to create a customer.
The greatest danger for the new venture is to “know better” than the customer what the product or service is or should be, how it should be bought, and what it should be used for.
Always to check and re-check again your customer's perception of value of the product
Effectiveness, in other words, is a habit; that is, a complex of practices. And practices can always be learned.
An organization in which everybody meets all the time is an organization in which no one gets anything done.
Communication works only from one member of “us” to another.
Egalitarianism..
The foundation of effective leadership is thinking through the organization’s mission, defining it, and establishing it, clearly and visibly.
The second requirement is that the leader see leadership as responsibility rather than as rank and privilege.
Innovative opportunities do not come with the tempest but with the rustling of the breeze.
