The antisemitism which Hitler had so conspicuously forgotten to mention when talking to representatives of large industrial firms was far more likely to have an appeal in quarters such as these.34 Nevertheless, Nazism now had a respectable face as well as a rough one, and was winning friends among the conservative and nationalist elites. As Germany plunged deeper into the Depression, growing numbers of middle-class citizens began to see in the youthful dynamism of the Nazi Party a possible way out of the situation.