The second major factor was the Nazi movement itself. Its ideas evidently had a wide appeal to the electorate, or at least were not so outrageous as to put them off. Its dynamism promised a radical cure for the Republic’s ills. Its leader Adolf Hitler was a charismatic figure who was able to drum up mass electoral support by the vehemence of his rhetorical denunciations of the unloved Republic, and to convert this into political office, finally, by making the right moves at the right time.