Nevertheless, the primary purpose of Goebbels’s new Ministry, as Hitler declared on 23 March 1933, was to centralize control of all aspects of cultural and intellectual life. ‘The government’, he declared, ‘will embark upon a systematic campaign to restore the nation’s moral and material health. The whole educational system, theatre, film, literature, the press, and broadcasting- all these will be used as a means to this end. They will be harnessed to help preserve the eternal values which are part of the integral nature of our people.’