The Coming of the Third Reich (The Third Reich Trilogy Book 1)

by Richard J. Evans

In the increasingly desperate situation of 1930, the Nazis managed to project an image of strong, decisive action, dynamism, energy and youth that wholly eluded the propaganda efforts of the other political parties, with the partial exception of the Communists. The cult of leadership which they created around Hitler could not be matched by comparable efforts by other parties to project their leaders as the Bismarcks of the future. All this was achieved through powerful, simple slogans and images, frenetic, manic activity, marches, rallies, demonstrations, speeches, posters, placards and the like, which underlined the Nazis’ claim to be far more than a political party: they were a movement, sweeping up the German people and carrying them unstoppably to a better future.