Yet they, too, could have a political orientation, like Hugenberg’s Night Edition (Nachtausgabe), whose circulation grew from 38,000 in 1925 to 202,000 in 1930, or Münzenberg’s World in the Evening (Welt am Abend), which boosted its sales from 12,000 in 1925 to 220,000 in 1930. By and large, the pro-Weimar press found it hard to keep up with such competition, though the liberal-oriented Ullstein press empire did produce the successful Tempo (145,000 in 1930) and BZ at Midday (BZ am Mittag, 175,000 in the same year). The Social Democrats were unable to compete in this market.114 It was at this
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