The Tao of Warren Buffett: Warren Buffett's Words of Wisdom: Quotations and Interpretations to Help Guide You to Billionaire Wealth and Enlightened Business Management

by Mary Buffett

“You can always juice sales by going down-market, but it’s hard to go back upmarket.” Certain products own a piece of your mind—they are the brand-name products that you think of when you have a particular need.

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