“I look for businesses in which I think I can predict what they’re going to look like in ten to fifteen years’ time. Take Wrigley’s chewing gum. I don’t think the Internet is going to change how people chew gum.” Consistent products equal consistent earnings. If the product doesn’t have to change, you can reap all the benefits of not having to spend money on research and development, nor do you have
Jeff bezos’ question. What isn’t going to change in the next decade or century? Human behavior. Does your business generate profits based on a great product and a lollapalooza of human behaviors? That’s as good as a sure thing.
