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Kindle Notes & Highlights
by
Mary Buffett
As a very general rule (and there are exceptions): Companies with gross profit margins of 40% or better tend to be companies with some sort of durable competitive advantage.
The rule here is real simple: In any given industry the company with the lowest ratio of interest payments to operating income is usually the company most likely to have the competitive
advantage.
A simple rule (and there are exceptions) is that if a company is showing a net earnings history of more than 20% on total revenues, there is a real good chance that it is benefiting from some kind of long-term competitive advantage.
What Warren looks for is a per-share
share earning picture over a ten-year period that shows consistency and an upward trend.
So here is the rule: If we see a lot of cash and marketable securities
and little or no debt, chances are very good that the business will sail on through the troubled times. But if the company is hurting for cash and is sitting on a mountain of debt, it probably is a sinking ship that not even the most skilled manager can save.
treasury share-adjusted debt to shareholders’

