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As Adam Smith, the father of modern economics, wrote in 1776: “The desire for food is limited in every man by the narrow capacity of the human stomach; but the desire of the conveniences and ornaments of building, dress, equipage, and household furniture, seems to have no limit or certain boundary.”
He began by acknowledging what most of us suspect anyway, which is that the production of wealth is not necessarily a source of personal happiness.
Market economies require that we all have an insatiable hunger for stuff, and if everyone were content with the stuff they had, then the economy would grind to a halt.
most of us get up with a desire to do what we want, which is to say that the fundamental needs of a vibrant economy and the fundamental needs of a happy individual are not necessarily the same.
Like so many thinkers, Smith believed that people want just one thing—happiness—hence economies can blossom and grow only if people are deluded into believing that the production of wealth will make them happy.14 If and only if people hold this false belief will they do enough producing, procuring, and consuming to sustain their economies.
In short, the production of wealth does not necessarily make individuals happy, but it does serve the needs of an economy, which serves the needs of a stable society, which serves as a network for the propagation of delusional beliefs about happiness and wealth.
this particular false belief is a super-replicator because holding it causes us to engage in the very activities that perpetuate it.16
The belief-transmission game explains why we believe some things about happiness that simply aren’t true. The joy of money is one example. The joy of children is another that for most of us hits a bit closer to home. Every human culture tells its members that having children will make them happy.
Yet if we measure the actual satisfaction of people who have children, a very different story emerges. As figure 23 shows, couples generally start out quite happy in their marriages and then become progressively less satisfied over the course of their lives together, getting close to their original levels of satisfaction only when their children leave home.17 Despite what we read in the popular press, the only known symptom of “empty nest syndrome” is increased smiling.18 Interestingly, this pattern of satisfaction over the life cycle describes women (who are usually the primary caretakers of
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doing. If parenting is such difficult business, then why do we have such a rosy view of it? One reason is that we have been talking on the phone all day with society’s stockholders—our moms and uncles and personal trainers—who have been transmitting to us an idea that they believe to be true but whose accuracy is not the cause of its successful transmission. “Children bring happiness” is a super-replicator.
The Shakers were a utopian farming community that arose in the 1800s and at one time numbered about six thousand. They approved of children, but they did not approve of the natural act that creates them. Over the years, their strict belief in the importance of celibacy caused their network to contract, and today there are just a few elderly Shakers left, transmitting their doomsday belief to no one but themselves.
The belief-transmission game is rigged so that we must believe that children and money bring happiness, regardless of whether such beliefs are true.
This doesn’t mean that we should all now quit our jobs and abandon our families. Rather, it means that while we believe we are raising children and earning paychecks to increase our share of happiness, we are actually doing these things for reasons beyond our ken. We are nodes in a social network that arises and falls by a logic of its own, which is why we continue to toil, continue to...
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I’ve described the ways in which imagination fails to provide us with accurate previews of our emotional futures. I’ve claimed that when we imagine our futures we tend to fill in, leave out, and take little account of how differently we will think about the future once we actually get there.
there is a simple method by which anyone can make strikingly accurate predictions about how they will feel in the future. But you may be disheartened to learn that, by and large, no one wants to use it.
It is true that when people tell us about their past experiences (“That ice water wasn’t really so cold” or “I love taking care of my daughter”), memory’s peccadilloes may render their testimony unreliable.
then one way to make predictions about our own emotional futures is to find someone who is having the experience we are contemplating and ask them how they feel. Instead of remembering our past experience in order to simulate our future experience, perhaps we should simply ask other people to introspect on their inner states. Perhaps we should give up on remembering and imagining entirely and use other people as surrogates for our future selves.
First let me prove to you that the experience of a single randomly selected individual can sometimes provide a better basis for predicting your future experience than your own imagination can. And then let me show you why you—and I—find this so difficult to believe.
Imagination has three shortcomings, and if you didn’t know that then you may be reading this book backward. If you did know that, then you also know that imagination’s first shortcoming is its tendency to fill in and leave out without telling us (which we explored in the section on realism).
No one can imagine every feature and consequence of a future event, hence we must consider some and fail to consider others.
Because the students were focused on the game, they failed to imagine how events that happened after the game would influence their happiness. So what should they have done instead?
They should have abandoned imagination altogether.
Not knowing what the prize was, they couldn’t possibly use their imaginations to predict their future feelings. Instead, they had to rely on the reporter’s report. Once all the volunteers had made their predictions, they received the prize, did the long, boring task, and reported how they actually felt. As the leftmost bars in figure 24 show, simulators were not as happy as they thought they would be.
Volunteers made much more accurate predictions of their future feelings when they learned how someone else had felt in the same situation (surrogators) than when they tried to imagine how they themselves would feel (simulators).
Imagination’s second shortcoming is its tendency to project the present onto the future (which we explored in the section on presentism). When imagination paints a picture of the future, many of the details are necessarily missing, and imagination solves this problem by filling in the gaps with details that it borrows from the present.
It is important to note that the surrogators accurately predicted their future enjoyment of a food despite the fact that they didn’t even know what the food was!
Imagination’s third shortcoming is its failure to recognize that things will look different once they happen—in particular, that bad things will look a whole lot better (which we explored in the section on rationalization).
Because if you are like most people, then like most people, you don’t know you’re like most people. Science has given us a lot of facts about the average person, and one of the most reliable of these facts is that the average person doesn’t see herself as average.
When people are asked about their ability to perform an easy task, such as driving a car or riding a bike, they rate themselves as better than others; but when they are asked about their ability to perform a difficult task, such as juggling or playing chess, they rate themselves as worse than others.34 We don’t always see ourselves as superior, but we almost always see ourselves as unique.
The list of differences is long but the conclusion to be drawn from it is short: The self considers itself to be a very special person.
What makes us think we’re so darned special? Three things, at least. First, even if we aren’t special, the way we know ourselves is. We are the only people in the world whom we can know from the inside. We experience our own thoughts and feelings but must infer that other people are experiencing theirs. We all trust that behind those eyes and inside those skulls, our friends and neighbors are having subjective experiences very much like our own, but that trust is an article of faith and not the palpable, self-evident truth that our own subjective experiences constitute. There is a difference
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