These nice folks helped you overcome your natural tendency to compare with the past (“Is this television really that much better than my old one?”) by making it extremely easy for you to compare with the possible (“When you see them side by side here in the store, the Panasonic has a much sharper picture than the Sony”). Alas, we are all too easily fooled by such side-by-side comparisons, which is why retailers work so hard to ensure that we make them.
