Fay Wu

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Because you would be thinking about the transaction as a potential gain (“Compared with how I feel now, how happy will I be if I get this car?”) and I would be thinking about it as a potential loss (“Compared with how I feel now, how happy will I be if I lose this car?”).35 I would want to be compensated for what I expected to be a powerful loss, but you would not want to compensate me because you would be expecting a less powerful gain.
Stumbling on Happiness
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