Why would people both select and reject Extremia? Because when we are selecting, we consider the positive attributes of our alternatives, and when we are rejecting, we consider the negative attributes. Extremia has the most positive attributes and the most negative attributes, hence people tend to select it when they are looking for something to select and they reject it when they are looking for something to reject. Of course, the logical way to select a vacation is to consider both the presence and the absence of positive and negative attributes, but that’s not what most of us do.
