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Multiple researchers confirm that serif fonts make words easier to read. (Wordon, 1991; Hartley, 1994). Examples of serif fonts are Times New Roman, Palatino, Schoolbook, Georgia, Courier, Cheltenham, Bookman, and Garamond.
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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