CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

by Drew Eric Whitman

Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do. And once you know this, you can: 1. Better understand how to satisfy your customers. 2. Influence more people to buy. 3. Get your quality products into more people’s hands. 4. Help add more satisfaction to their lives.

To understand why people buy, we...should know people and have a keen sense of human nature. We should know how people think...how people live, and be acquainted with the standards and customs affecting their everyday lives.... We should fully know their needs and their wants and be able to distinguish between the two.