CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

by Drew Eric Whitman

people don’t care about you, they care first about themselves.

You don’t simply want lots of eyeballs; you want the right eyeballs.

No matter how slick a salesperson, no matter how beautiful an ad, if they don’t cause people to take action, they’re both a lousy investment.

“Copy can never be too long, only too boring!”