Rules are established to create order and maintain profits for incumbents. Examples of rules are: social mores, professional licenses, government regulation, locked-up distribution channels. Cheaper technology suddenly allows for the bypassing of the rules. Incumbents are fat and dumb and happy with current monopolistic profits and their general situation, so they bad-mouth any new stuff which threatens their incumbency or profits, or both. Fringe players emerge to use this ever cheaper technology to simply ignore the rules. Fringe companies attract venture capital since there are great
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