Kiran’s Kindle Notes & Highlights

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

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it shows how you can achieve better results by narrowing the gap between what you intend to convey and what your audiences actually interpret.

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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