Sean Liu

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“Certified” The reason “certified” has begun to enter the lexicon is because trust and confidence in people and promises has evaded. It’s not just used-car salesmen that we don’t believe anymore. We want and need ironclad agreements that what we buy won’t fail us months or even days after our purchase. A warranty only addresses the future of the product.
Words That Work: It's Not What You Say, It's What People Hear
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