Sean’s Kindle Notes & Highlights

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” —WILL ROGERS

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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