An even simpler question was posed hypothetically by former House Speaker Newt Gingrich in the months leading up to the 2006 midterm elections. When asked what he would tell Democrats to say in their campaign against the House Republicans he once led, Newt’s response encapsulated several communication “rules.” It was just two words, three syllables, and nine letters: “Had enough?” It needs no explanation. It needs no clarification. It simply rings true. Apparently, much of America agreed.
