Sean Liu

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“Imagine” “Imagine” is one of the most powerful words in the English language. It evokes something different to each person that hears it. Every person has a unique definition of the American Dream that they imagine and someday hope to achieve. The point is that “imagine” leads to 300 million different, personal definitions—and that’s just in the United States alone. No matter what your company’s product or service, the word “imagine” has the potential to create and personalize an appeal that is individualized based on the dreams and desires of the person who hears or reads it. The word ...more
Words That Work: It's Not What You Say, It's What People Hear
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