In 1980 it was Reagan’s “There you go again” refrain against Carter that captured the public’s imagination and diminished Carter’s relentless attacks. In 1984, it was Reagan once again who delivered the perfectly timed sound-bite jab against opponent Walter Mondale, “I will not make age an issue in this campaign. I am not going to exploit, for political purposes, my opponent’s youth and inexperience,” that helped shore up an otherwise lackluster debate performance.
