THE LANGUAGE OF CFOS AND CORPORATE ACCOUNTABILITY DON’T SAY . . . Honest/credible/truthful data DO SAY . . . Accurate data DON’T SAY . . . Interpretation DO SAY . . . Analysis DON’T SAY . . . Responsibility/professionalism DO SAY . . . Accountability DON’T SAY . . . Capital markets DO SAY . . . Investors/The public interest DON’T SAY . . . Innovative approaches DO SAY . . . Principles and rules DON’T SAY . . . Attested to DO SAY . . . Certified DON’T SAY . . . Experienced DO SAY . . . Independent DON’T SAY . . . Breadth of services DO SAY . . . Back to basics
