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Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

7%

Repetition. Repetition. Repetition. Good language is like the Energizer Bunny. It keeps going . . . and going . . . and going.

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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