Manolo Alvarez

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There are definitely differences in outlook and perspective between men and women that require a higher level of communication sophistication. For example, women generally respond better to stories, anecdotes, and metaphors, while men are more fact-oriented and statistical. Men appreciate a colder, more scientific, almost mathematical approach; women’s sensibilities tend to be more personal, human, and literary.
Words That Work: It's Not What You Say, It's What People Hear
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