By the same token, most buyers of Hebrew National don’t want to see how those hot dogs are made, and the average buyer of a home computer doesn’t give much thought to how a semiconductor works. Don’t get so caught up in your own insider’s perspective that you lose sight of what the man or woman on the street really cares about. Hassle-free technology is a lot more important to a lot more people than the brand of chip in Dell’s laptop computer.
