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Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

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“When we disregard the rules altogether we get anarchy or, worse yet, Enron.” —POLITICAL HUMORIST BILL MAHER

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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