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Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

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“Most people who bother with the matter at all would admit that the English language is in a bad way.”1 —GEORGE ORWELL (1946)

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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