Steve A Krizman

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“The breakfast of champions” tagline for Wheaties was first launched back in 1935 and is still going strong today. The “M’m! M’m! Good!” campaign for Campbell’s Soup was introduced that same year. Hallmark’s “When you care enough to send the very best” debuted in 1934, and “Say it with flowers” for FTD dates all the way back to 1917.
Words That Work: It's Not What You Say, It's What People Hear
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