Steve A Krizman’s Kindle Notes & Highlights

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

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Rule #1 and Rule #2: use small words and short sentences—as well as Rule #7: speak aspirationally.

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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