Steve A Krizman

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However, when talking about one of the biggest names in health care, Kaiser Permanente, some might not think of a company with a truly personal touch that cares about each customer. Yet one glance at their Web site would lead you to think differently. Under the banner welcoming the visitor to the site, simple text asking consumers to “please tell us
Words That Work: It's Not What You Say, It's What People Hear
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