Steve A Krizman’s Kindle Notes & Highlights

Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

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I seek only to throw open the doors of the language laboratory and shine a bright light on how words that work are created and used.

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Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

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