Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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Prior to the age of telegraphy, the information-action ratio was sufficiently close so that most people had a sense of being able to control some of the contingencies in their lives. What people knew about had action-value. In the information world created by telegraphy, this sense of potency was lost, precisely because the whole world became the context for news.
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Therefore, civilized people everywhere consider the burning of a book a vile form of anti-intellectualism. But the telegraph demands that we burn its contents.
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What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
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When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people become an audience and their public business a vaudeville act, then a nation finds itself at risk; culture-death is a clear possibility.
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And in this sense, all Americans are Marxists, for we believe nothing if not that history is moving us toward some preordained paradise and that technology is the force behind that movement.