Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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“When I go to a restaurant, everyone’s on their cell phone, talking or playing games. I have no ability to sit by myself and just think.” Said Liz: “It’s more relevant now. In class we asked if, now that there’s cable, which there really wasn’t when the book was written, are there channels that are not just about entertainment?
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“Teachers are not considered good if they don’t entertain their classes.”
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“Now ... this” idea: the phenomenon whereby the reporting of a horrific event—a rape or a five-alarm fire or global warming—is followed immediately by the anchor’s cheerfully exclaiming “Now ... this,” which segues into a story about Janet Jackson’s exposed nipple or a commercial for lite beer, creating a sequencing of information so random, so disparate in scale and value, as to be incoherent, even psychotic.
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TV is almost exclusively interested in presenting show business and sensationalism and in making money.
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common critique was that he should have offered solutions; you can’t put the toothpaste back in the tube, after all, so what now?
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Yeah, what he said in 1985 had come startlingly true, we had amused ourselves to death ... so why read it?
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But no matter how much they hate abstaining, or how hard it is to hear the phone ring and not answer it, they take time to do things they haven’t done in years. They actually walk down the street to visit their friend. They have extended conversations. One wrote, ‘I thought to do things I hadn’t thought to do ever.’
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Communities exist that didn’t, thanks to the Internet, particularly peer-to-peer computing. A new kind of collaborative creativity abounds, thanks to the “open source” movement, which gave us the Linux operating system. However, other communities are collapsing: Far fewer people join clubs that meet regularly, fewer families eat dinner together, and people don’t have friends over or know their neighbors the way they used to.
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(though “generations to come” may someday mean a span of three years).
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“For example, Ted, we’re having an important discussion about the culture but in thirty seconds we’ll have to break for a commercial to sell cars or toothpaste.”
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What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy ...more
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Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.
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America’s journalists, i.e., television newscasters, have not missed the point. Most spend more time with their hair dryers than with their scripts,
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Those with camera appeal can command salaries exceeding one million dollars a year.
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She did not say what they remember or of what use their remembering is. But she has a point: It’s great to be an entertainer.
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Those who have written vigorously on the matter tell us, for example, that what is happening is the residue of an exhausted capitalism; or, on the contrary, that it is the tasteless fruit of the maturing of capitalism; or that it is the neurotic aftermath of the Age of Freud;
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This idea—that there is a content called “the news of the day”—was entirely created by the telegraph (and since amplified by newer media), which made it possible to move decontextualized information over vast spaces at incredible speed.
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the most significant American cultural fact of the second half of the twentieth century: the decline of the Age of Typography and the ascendancy of the Age of Television. This change-over has dramatically and irreversibly shifted the content and meaning of public discourse, since two media so vastly different cannot accommodate the same ideas.
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And thus, though few would have imagined the connection, the inexorable ticking of the clock may have had more to do with the weakening of God’s supremacy than all the treatises produced by the philosophers of the Enlightenment; that is to say, the clock introduced a new form of conversation between man and God, in which God appears to have been the loser.
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We do not see nature or intelligence or human motivation or ideology as “it” is but only as our languages are. And our languages are our media. Our media are our metaphors. Our metaphors create the content of our culture.
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I must, first, demonstrate how, under the governance of the printing press, discourse in America was different from what it is now—generally coherent, serious and rational; and then how, under the governance of television, it has become shriveled and absurd.
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Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration.
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Typography created prose but made poetry into an exotic and elitist form of expression. Typography made modern science possible but transformed religious sensibility into mere superstition. Typography assisted in the growth of the nation-state but thereby made patriotism into a sordid if not lethal emotion.
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“In America,” he wrote, “parties do not write books to combat each other’s opinions, but pamphlets, which are circulated for a day with incredible rapidity and then expire.”
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And he referred to both newspapers and pamphlets when he observed, “the invention of firearms equalized the vassal and the noble on the field of battle; the art of printing opened the same resources to the minds of all classes; the post brought knowledge alike to the door of the cottage and to the gate of the palace.”
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how the press worked as a metaphor and an epistemology to create a serious and rational public conversation, from which we have now been so dramatically separated.
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Douglas delivered a three-hour address to which Lincoln, by agreement, was to respond. When Lincoln’s turn came, he reminded the audience that it was already 5 p.m., that he would probably require as much time as Douglas and that Douglas was still scheduled for a rebuttal. He proposed, therefore, that the audience go home, have dinner, and return refreshed for four more hours of talk. 1 The audience amiably agreed, and matters proceeded as Lincoln had outlined.
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What kind of audience was this? Who were these people who could so cheerfully accommodate themselves to seven hours of oratory?
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“silence will be more acceptable to me in the discussion of these questions than applause. I desire to address myself to your judgment, your understanding, and your consciences, and not to your passions or your enthusiasms.”
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For one thing, its attention span would obviously have been extraordinary by current standards. Is there any audience of Americans today who could endure seven hours of talk? or five? or three?
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One must begin, I think, by pointing to the obvious fact that the written word, and an oratory based upon it, has a content: a semantic, paraphrasable, propositional content.
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As Thoreau implied, telegraphy made relevance irrelevant. The abundant flow of information had very little or nothing to do with those to whom it was addressed; that is, with any social or intellectual context in which their lives were embedded. Coleridge’s famous line about water everywhere without a drop to drink may serve as a metaphor of a decontextualized information environment: In a sea of information, there was very little of it to use.
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Since we live today in just such a neighborhood (now sometimes called a “global village”), you may get a sense of what is meant by context-free information by asking yourself the following question: How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve?
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For most of us, news of the weather will sometimes have such consequences ; for investors, news of the stock market; perhaps an occasional story about a crime will do it, if by chance the crime occurred near where you live or involved someone you know. But most of our daily news is inert, consisting of information that gives us something to talk about but cannot lead to any meaningful action.
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In both oral and typographic cultures, information derives its importance from the possibilities of action. Of course, in any communication environment, input (what one is informed about) always exceeds output (the possibilities of action based on information). But the situation created by telegraphy, and then exacerbated by later technologies, made the relationship between information and action both abstract and remote.
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What do you plan to do about NATO, OPEC, the CIA, affirmative action, and the monstrous treatment of the Baha’is in Iran? I shall take the liberty of answering for you: You plan to do nothing about them.
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You can only photograph a particular fragment of the here-and-now—a cliff of a certain terrain, in a certain condition of light; a wave at a moment in time, from a particular point of view.
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And just as “nature” and “the sea” cannot be photographed, such larger abstractions as truth, honor, love, falsehood cannot be talked about in the lexicon of pictures. For “showing of” and “talking about” are two very different kinds of processes.
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By this he means that the photograph presents the world as object; language, the world as idea. For even the simplest act of naming a thing is an act of thinking—of comparing one thing with others, selecting certain features in common, ignoring what is different, and making an imaginary category.
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Together, this ensemble of electronic techniques called into being a new world—a peek-a-boo world, where now this event, now that, pops into view for a moment, then vanishes again. It is a world without much coherence or sense; a world that does not ask us, indeed, does not permit us to do anything;
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Television, in other words, is transforming our culture into one vast arena for show business. It is entirely possible, of course, that in the end we shall find that delightful, and decide we like it just fine. That is exactly what Aldous Huxley feared was coming, fifty years ago.
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What is television? What kinds of conversations does it permit? What are the intellectual tendencies it encourages? What sort of culture does it produce?
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Thus, in answering the question, What is television?, we must understand as a first point that we are not talking about television as a technology but television as a medium.
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The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining, which is another issue altogether.
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When a television show is in process, it is very nearly impermissible to say, “Let me think about that” or “I don’t know” or “What do you mean when you say ... ?” or “From what sources does your information come?” This type of discourse not only slows down the tempo of the show but creates the impression of uncertainty or lack of finish.
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It tends to reveal people in the act of thinking, which is as disconcerting and boring on television as it is on a Las Vegas stage. Thinking does not play well on television, a fact that television directors discovered long ago. There is not much to see in it. It is, in a phrase, not a performing art.
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At the end, one could only applaud those performances, which is what a good television program always aims to achieve; that is to say, applause, not reflection.
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It can be made to play tolerably well if only one camera is used and the visual image is kept constant—as when the President gives a speech. But this is not television at its best, and it is not television that most people will choose to watch.
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But television is different because it encompasses all forms of discourse. No one goes to a movie to find out about government policy or the latest scientific advances. No one buys a record to find out the baseball scores or the weather or the latest murder. No one turns on radio anymore for soap operas or a presidential address (if a television set is at hand).
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The answer was determined by the “style” of the men—how they looked, fixed their gaze, smiled, and delivered one-liners. In the second debate, President Reagan got off a swell one-liner when asked a question about his age. The following day, several newspapers indicated that Ron had KO’d Fritz with his joke. Thus, the leader of the free world is chosen by the people in the Age of Television.
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