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Stauffer et al. found in studying students’ responses to a news program transmitted via television, radio and print, that print significantly increased correct responses to questions regarding the names of people and numbers contained in the material. Stern reported that 51 percent of viewers could not recall a single item of news a few minutes after viewing a news program on television. Wilson found that the average television viewer could retain only 20 percent of the information contained in a fictional televised news story.
Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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