Newsweek’s task force recognized that the most immediate obstacle to its uphill agenda “is obviously Vietnam,” but nothing made the war an exclusive or supreme priority. Indeed, for King, the cognitive force of Newsweek solidified two reasons behind his instinctive preference for a poor people’s campaign. Whereas Vietnam protest strongly implied a negative or limited purpose to desist from war, the poverty crusade sought constructive change grounded in civil rights exhortations for America to “rise up and live out the true meaning of its creed.”

