Ask Michael Dell. Borrowing one thousand dollars from family members at nineteen, he launched his multibillion-dollar company that dominates computer manufacturing today. On the premise that he could beat out large manufacturers by building custom computers and selling directly to consumers, he began selling systems and accessories out of his dorm room.11 This radical idea shook the computer world to its foundations. How did he do it? He thought big, he thought detailed, and he thought outside of the box.
