According to visual preference surveys, most people see culturally distinctive communities as desirable environments in which to live. When they are shown fast-food restaurants or generic-looking buildings, they score the images very low. They prefer quaint New England streets to modern suburbs, even though they may live in developments that destroyed the Main Streets in their very own hometowns. When given the opportunity, people choose something other than that which they are typically offered in most one-size-fits-all designs: the strip, the subdivision, the mall. People want diversity
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