Liisa Aavik

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Last but not least, efficiency isn’t much fun. In a world dominated by efficiency, each development would serve only narrow and practical purposes. Beauty, creativity, fantasy, enjoyment, inspiration, and poetry would fall by the wayside, creating an unappealing world indeed. Imagine a fully efficient world: an Italian dinner would be a red pill and a glass of water with an artificial aroma. Mozart would hit the piano with a two-by-four. Van Gogh would use one color. Whitman’s sprawling “Song of Myself” would fit on a single page. And what about efficient sex? An efficient world is not one we ...more
Cradle to Cradle: Remaking the Way We Make Things
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