The drive to make industry less destructive goes back to the earliest stages of the Industrial Revolution, when factories were so destructive and polluting that they had to be controlled in order to prevent immediate sickness and death. Since then the typical response to industrial destruction has been to find a less bad approach. This approach has its own vocabulary, with which most of us are familiar: reduce, avoid, minimize, sustain, limit, halt. These terms have long been central to environmental agendas, and they have become central to most of the environmental agendas taken up by
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