Juan Monsalve

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Since regulations often require one-size-fits-all end-of-pipe solutions rather than a deeper design response, they do not directly encourage creative problem-solving. And regulation can pit environmentalists and industries against each other. Because regulations seem like a chastisement, industrialists find them annoying and burdensome. Since environmental goals are typically forced upon business by the guardian—or are simply perceived as an added dimension outside crucial operating methods and goals—industrialists see environmental initiatives as inherently uneconomic.
Cradle to Cradle: Remaking the Way We Make Things
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