Have you ever forgotten someone’s name, or the name of somewhere you’ve visited? Try as you may, it’s often impossible to bring it to mind, and the more you think about it, the more elusive it becomes. Usually, the best thing you can do is stop trying and “put it to the back of your mind.” Sometime later, the name will probably show up in your head when you’re least expecting it. The reason is that there is far more to our minds than the deliberate processes of conscious thought. Beneath the noisy surface of our minds, there are deep reserves of memory and association, of feelings and
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