The third myth is that people are either creative or they’re not. This myth suggests that creativity, like IQ, is an allegedly fixed trait, like eye color, and that you can’t do much about it. In truth, it’s entirely possible to become more creative in your work and in your life. The first critical step is for you to understand the intimate relationship between creativity and intelligence. This is one of the surest paths to finding the Element, and it involves stepping back to examine a fundamental feature of all human intelligence—our unique powers of imagination.
