Creative insights often come in nonlinear ways, through seeing connections and similarities between things that we hadn’t noticed before. Creative thinking depends greatly on what’s sometimes called divergent or lateral thinking, and especially on thinking in metaphors or seeing analogies. This is what Richard Feynman was doing when he saw a connection between the wobbling plate and the spin of electrons. The idea for George Harrison’s song “Handle with Care” came from a label he saw on a packing crate.
