It’s as though they knew instinctively that they had a choice, that they could resist the pressures and the temptations to expand too rapidly or in the wrong direction, and that—unless they did—they would lose what they treasured most about their businesses. Among other things, they feared putting themselves in a position that would force them to compromise the excellence they strove for. These are people, after all, who are passionate about what they do and dedicated to pushing the boundaries of how well it can be done. Yet the more successful they are in achieving what they want, the more
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